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RECRUITING CREATIVES

Join our growing community of creatives across the globe.

CONSULTANCY

Looking for an outfit for your next event? Want your closet reorganised? Or want to revamp your personal style? Head this way.

A CENTURY IN Nº 5

It's been a hundred years since Coco Chanel created iconic history

FASHION IN FILM

The significance of sartorial moments on screen that stayed with us.

FEBRUARY FAVOURITES

An edit of products we're loving this month – new year needs new things, no?

SPRING/SUMMER TRENDS

Key trends beyond florals for spring – they are indeed groundbreaking.

COUTURE WEEK 2021

An illustrated recap of our favourite haute couture looks from the Spring/Summer 2021 collections

REFILLABLE BEAUTY

The era of sustainable beauty is here and now.

CAPSULE WARDROBE FREEBIE

Who doesn't love free things?

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FOUNDER, EDITOR, CONTENT CREATOR AND INTERN

Samruddhi is a Digital Content Creator and is currently based out of Mumbai, India.

She has been interested in fashion since she was 12 years old and finally decided to turn something she is so passionate about into a full-time job!

Sam studied Fashion Communication with Business Studies at university and specialised in Curation and Audience Interaction. Over the last 6 years, she has built a diverse professional background having worked in retail with premium high-street brands like AllSaints, as part of the social media team at Amazon Fashion, and assisted at trade shows with 431-88. She was a Personal Shopping Assistant at Selfridges, a Wholesale Assistant (and later, an Operations Analyst) for Max Mara and more recently worked with the Fashion Features team at Vogue India.

Sam's previous experience was what introduced her to the luxury fashion industry. Her fascination with the aspirational value luxury brands hold for people, and the level of skill and craft involved in creating each product is what draws her specifically towards this aspect of the fashion and beauty industry. Whilst she continues to build on that knowledge, Sam wants to share all that she has learned with as many people as she possibly can.

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